How Businesses Leverage Cloud To Scale And Grow Their Revenue

63% of Businesses reported that using Cloud helped in more efficient use of their IT Teams and business units.

Are you still running your business on on-premise servers? Are you still spending your valuable time performing tedious and costly server maintenance activities instead of developing new software to solve your customer’s problems? Are you committing to long-term contracts which require heavy upfront investments to scale and maintain your hardware?

Then you’re not as smart as your competitors as you don’t utilise the current trending Cloud Technology to level up your business.

Your competitors are ahead of you in developing new-age software to meet customer demands because they don’t indulge in complex server maintenance activities like you.

Maintaining huge servers in on-premise and performing all activities physically is painful to your team as it is a recurring and boring task which doesn’t contribute to your business revenue in any way.

Despite being involved in maintenance activities which don’t generate revenue for your business but to just keep your software up and running to help your customers, you can’t scale your business to meet your customer’s future needs which reduces your customer base and dissatisfy your customers to a greater extent.

Leveraging the cloud is the wise option to focus on important areas of your business and not worry about maintenance activities which don't add much value. In this article, I'll show you how businesses leverage the cloud to scale and grow their revenue.

Benefits of using cloud instead of on-premise servers

Adopting the cloud as an alternative for your on-premise services and utilities is a smart idea in this digital era to scale and grow your business resulting in an enormous increase in revenue generation.

Cloud helps in various aspects of your business cycle so that you can focus on your exact customer needs instead of wasting time and money on maintaining legacy systems which don’t add much value to your business growth and revenue.

At a high level, leveraging cloud empowers you the possibility to

• Adapt to evolving business and market needs.

• Increase collaboration across Teams and workspaces.

• Reduce costs from process efficiencies.

• Facilitates sales and growth to increase revenue.

Let’s dive into the benefits you derive at a granular level on utilising the cloud to grow and scale your business.

1. Low Maintenance Cost: No additional teams for hardware and software maintenance are required leading to cost reduction by a considerable degree.

2. Improved Resource Allocation: Using cloud computing, you can optimise the computing resources allocation as per the customer demand preventing resource wastage.

3. Enhanced Scalability: Without investing in hardware and infrastructure upfront, you can handle the fluctuations in your business requirements with the cloud’s scalability feature.

4. Better Integration: The cloud offers seamless integration with other software in the cloud which opens the door for automation and improved efficiency in business operations.

5. Great Fault Tolerance: Utilising Cloud provides robust disaster recovery measures to reduce the chance of data loss.

6. Cost Savings: Cloud helps you to save capital expenditure costs as it leverages pay as per your use model which involves only operational expenditure cost.

7. Increased Innovation: With the help of the cloud, you can collaborate with multiple businesses from multiple industries opening the door to building world-class innovative products and services.

8. Enhanced Security: Cloud ensures that your data is protected using advanced security protocols than your traditional physical on-premise servers.

9. Excellent Flexibility: With the great power of the Cloud, you can focus only on business growth and revenue without worrying about your business operations and future requirements.

10. Improved Data Analytics: With the availability of a variety of SaaS data analytics tools in the cloud, you can analyse your business performance and make informed data-driven decisions.

11. Expanded Market-Reach: Using Cloud, you can deploy resources anywhere in the world and target worldwide customers enabling you to go global in minutes.

12. Competitive Advantage: With Cloud, you can stop spending money on running and maintaining data centres which serve no value to your business. Using Cloud provides you with an ample amount of time to innovate your business leading to a competitive edge at your doorstep.

13. New Channels For Sales and Distribution: Cloud provides opportunities to explore different avenues for selling and distributing your products worldwide using Cloud marketplace and Cloud-native software.

14. Collaboration and Co-Creation: You can collaborate with multiple businesses and individual creators leading to sustainable and innovative business growth.

Let me help you with real-world use cases to show the cloud’s impact on businesses.

Real-World Use Cases of Cloud

1. Online Backup and Storage

According to a survey conducted by IDG in 2020, 70% of businesses reported using cloud storage for business data.

The presence of Cloud-based Storage Solutions such as Google Drive, iCloud and Dropbox to store and back-up important files and access them from anywhere in the world revolutionised the data accessibility spectrum paving the way for businesses to operate from anywhere in the world.

Netflix relies completely on the cloud for storing its data to support its operations and it is able to increase its storage easily with an increase in subscriber base growth. Storing data in Cloud helped Netflix to access and analyse the data to understand its Customer behaviour and enabled it to produce content as per customers' interests.

2. Software as a Service (SaaS)

According to a survey conducted by Flexera in 2020, 92% of businesses reported using Software as a Service (SaaS) in the cloud.

Softwares such as Salesforce, Asana and Marketo are helping small and medium-scale businesses to effectively manage their Customer relationships, projects and marketing campaigns without the need to invest in expensive on-premise infrastructure and enabling them to compete with larger and established organisations.

ZyloTech, a leading B2B Customer Data Platform leveraged Asana to complete their tasks and projects faster, stay organised and collaborate with Teams present worldwide. Asana helped ZyloTech to handle the increasing workload and meet the demands of their growing customer base leading to rapid growth and expansion of its business.

3. Streaming Services

According to a report by MarketsandMarkets, the Cloud streaming market is expected to grow from $8.01 billion in 2018 to $32.97 billion by 2023, at a CAGR of 32.5% during the forecast period.

Streaming services provided by Amazon Web Services(AWS), Google Cloud, IBM Cloud and Microsoft Azure provide opportunities to live stream conferences, and product launches, host and deliver on-demand video content such as customer testimonials, and training videos leading to growing revenue and customer base of giant unicorns and startups.

To meet the demand for streaming music services, Spotify utilised AWS to build scalable and reliable infrastructure. Spotify was able to handle the increased traffic and demand for its content providing a seamless streaming experience to its users.

Concluding Thoughts on Leveraging Cloud

The power of the cloud is widespread across different industries and businesses with extensive features and benefits ranging from massive computing resources at low cost to advanced data analytics for business growth. To gain a competitive edge and succeed in a fast-moving business, the cloud comes in handy in multiple aspects of business growth. It’s a wiser decision to transition all your existing business processes and operations to the cloud to leverage the full power of the cloud in running and expanding your businesses.