Surprising Statistics on B2B SEO

Are you curious to learn about the latest B2B SEO statistics?

We've gathered a collection of compelling SEO statistics that provide valuable information on the current state of the industry.

Whether you're a marketing manager or an SEO expert, these numbers will help you better understand the B2B SEO landscape. If you need to convince your leadership team to invest in SEO, some of these statistics can help you make informed decisions.

Get ready to be surprised as you explore our ultimate list of B2B SEO stats!

B2B SEO Statistics

1. SEO Statistics

SEO is a crucial factor for B2B SaaS businesses. Search engine rankings, organic traffic, technical SEO, user experience, keyword rankings, and website content are important SEO elements to get more leads for your business and grow revenue.

Here are some of the statistics on SEO elements you need to realize the power of SEO.

1. Top 2 ranking factors are links and content.

2. On average, the first-page search result has a duration of 2.5 minutes in terms of site engagement. Higher rankings are generally associated with a longer time on site.

3. 83% of SaaS company blog traffic comes from organic search.

4. 70% of consumers believe that the speed of a web page affects their willingness to purchase products from an online retailer.

5. Design contributes to 75% of a B2B website’s credibility.

6. An unattractive website layout or content pushes 38% of people out of your customer list.

7. According to SEO professionals, one of the important SEO elements is external link building.

8. Smartphones play a major role in 50% of all B2B search queries.

9. SaaS companies that optimize their website for mobile see a 27% increase in conversion rates.

10. 32% is the typical organic click-through rate (CTR) for the top Google search result on desktop.

11. 28.5% of users click on the initial search result, while any results on the second page have a click-through rate (CTR) of below 1%.

12. About 47% of the keywords that appear in positions 1-20 have varying rankings on mobile and desktop browsers.

13. 72.5% of “alternative” keywords have a keyword difficulty (KD) of 0-10.

14. ROI of 117% is possible by using Technical SEO.

15. Optimizing old blog posts helps to increase the number of monthly organic search views per post by 106% for SaaS companies.

2. Marketing, Growth and Revenue Statistics

Marketing is required for every B2B SaaS business to outperform its competitors. Knowing relevant metrics around growth, marketing and revenue helps you gain control over the competitive B2B marketplace and establish yourself as a thought leader in your industry.

Here are some of the marketing statistics which help you to understand the importance of marketing for your B2B SaaS business.

1. Over 50% of marketers cite keyword rankings and organic traffic as the top ways they measure an SEO campaign’s success.

2. B2B conversion rate for sales in SaaS is 1.1%.

3. 80% of business decision-makers choose to get information from informational articles rather than targeted ads.

4. At least 98% of the best-performing SaaS companies make use of blogs for marketing.

5. By 2025, it is estimated that 80% of all B2B software and SaaS sales interactions will take place online.

6. After reading a vendor's content, 52% of B2B buyers are more inclined to make a purchase from that vendor.

7. ROAS (The Return on Advertising Spend) for B2B SaaS is 8.75 with a 7-month Time to Break-Even.

8. Based on a company survey, the average churn rate to be expected for SaaS businesses is just over 13%.

9. 80% of key business decision-makers prefer to get company information from a series of articles rather than ads.

10. 67.5% of marketers believe that there is a significant impact on search engine rankings due to backlinks.

11. 90% of buyers are inclined to become repeat customers if a B2B website offers an exceptional mobile experience.

12. ROI of SEO for B2B SaaS is 702% with a 7-month Time to Break-Even.

13. Mobile interaction contributes to over 40% of revenue for B2B brands.

14. Brands lose more than $2.6 billion in revenue every year due to slow-loading websites.

15. On average, there is a decrease of 4.42% in conversion rates with every second of additional page load time.

B2B SEO Statistics: The Key to Boost your brand’s ROI

To succeed in the highly competitive B2B space, businesses need to utilize data to build effective SEO campaigns that deliver results.

Armed with B2B SEO statistics, businesses can gain valuable insights about their target audience, the competitive landscape, and the latest industry trends to outperform the competition and maximize ROI.

So, what are you waiting for? Utilize our ultimate list of B2B SEO statistics and start harnessing the power of data to drive your business forward!